There are different kinds of stores around the city but I am going to talk about my new established company named Fitness Freak. So, it includes all gym and workout clothes of men and women as well as it’s a combination of all brands like Nike, Adidas, Under armour, Puma and Reebok. Basically we are going to deal with gym and yoga clothes of men and women which is shorts for men, shirts , workout Tee, hoodies these all are for the men and for the women that is Leggings, Workout Tee, Sports Bra, shorts , shirts as well as we provide all other types of wear which is comfortable for the workout. We open our store in the Brampton or Toronto. From the name of the company its clearly shows that the primary target audience is men and women ageing from 18-35 years ago. Because adults take more interested in the fitness physique as well as they have keen interest in the healthy body. The secondary target audience is old age people because they also want comfortable clothes which is fit for her or him to walk, up and down. Some old age people workout related lightweight exercise. We are soon possible to sell more clothes for old age people. Social media is a big tool to promote the product and people are more influenced by the social media for the shopping so I am going to use some social media platforms like Instagram, Twitter, Facebook.
Social media Platforms
- Instagram: Nowadays people like to see real photos or videos of any type of product. So, Instagram is famous social media platform to promote the product. We have chosen this platform because we can connect with customer and build a strong relation with customer. We post different kinds of clothes related to gym or yoga. If they buy good quality of yoga and gym wear so then they take more interest in learning about the yoga lifestyle. Actually, we want to inspire the customer for these things by seeing the post of our company. Some dancer and runner also inspired from our message and set their goal.
- Twitter: This is best way to connect with the different kinds of people like professional and influencer of yoga and gym trainer. On this platform we can upload our company photos and videos for the promotion. So, our products create transformational experiences for customer to live happily and fun lives and healthy. It also helps to get the feedback and complaints of the customers with the help of tweets.
- Facebook: For our company Facebook is the best way to connect with people. We create an account by the name of our company to post the photos. For the promotion we choose the models so the customer can attract towards our product. This is good way to enhance our company and know about the competitors.
Objective of marketing campaign
The main marketing motive of its campaign to provide information about the company and focus on the target customer which is sophisticated and educated customer who understand the importance of healthy lifestyle. With the help of social media platforms, we can promote or sharing images and videos.
Editorial Calendar
In the first week we will more posts and give 20% offer on women wear like shorts, shirts and leggings. In the first week we post three times a day on Twitter, Instagram and twice a day on the Facebook. On the second week we give the discount on the men wear like shorts, shirts which is also 20%. There will be posts related to yoga wear like shorts, shirts and sports Bra. From third and fourth week onwards, there will be 5 to 7posts on different clothes. In the august we also provide free coupon for the first purchase.
Progress measuring tools
We have chosen other tools that are Hootsuite, Google Analytics and spread fast. So, these tools have lot of facilities like we can manage our social media platforms at one time as well as we can posts weekly or monthly so that’s why it is best way to scheduling the post. Google analytics is best to track the traffic on the websites. The Hootsuite cost is $300 per month.
User Generated Content
UGC is used by online users for any type of content like photos, videos blogs, related to any type of company ‘s products. UGC is used by unpaid contributors in which users share their reviews and stories in the form of user generated content. The main objective of the UGC is to get awareness among the customers about the brand and increase the sales. UGC also build the trust of the customer and increase the traffic on the site. When the customer to do online purchase and select some items like shorts and the company upload the image with the shorts as user generated content so there will be more chance to buy that shorts because online purchaser can check easily how the shorts look like and this is good foe me or not. Customers can also check the feedback of the other purchaser. In our company we will soon start this content. So, then we start some offers and discounts for the referral customer.
manpreet 